Wednesday, October 23
12:00-5:00pm ET | The Times Center, NYC
Boot Camp 2024 is a marathon of learning and connection—the best in the arts marketing game. But it isn’t just about immersing yourself in two days of data-driven, star-studded sessions. Take your Boot Camp experience to the next level with Warm Up.
What is Warm Up?
Warm Up is an afternoon dedicated to tactical, hands-on workshops with CI before the conference begins.
You’ll get tailored guidance to take action on critical marketing needs live in a small group setting (i.e. among your new industry best friends!) and leave with real, crucial, and strategic work completed for your organization.
In other words: Warm Up is a workout for your marketing—and CI is your coach.
May the personal training begin.
What will Warm Up look like?
Three Warm Up workshops will run from 60-90 minutes between 12:00-5:00pm ET at the conference venue, The Times Center.
Sign up for as many or as few as you like, depending on your organization’s needs (the more you attend, the more you save—and learn!).
GA4 Workshop
Reporting that Works for You
October 23 | 12:30-1:45pm ET
Tracking website performance and user behavior is a critical component of digital marketing, but doing so is challenging and time-intensive with the default reporting interface in Google Analytics 4 (GA4).
Learn new approaches to easily access the data we care about and use GA4 data more frequently, powerfully, and efficiently.
Led by: Ally Duffey Cubilette, Principal Consultant, Analytics & Digital Marketing
Learn More
Voice & Tone Workshop
The Power of Speaking Your Audience’s Language
October 23 | 2:00-3:15pm ET
Voice and Tone is a key component in refining how your organization is perceived—and can even increase revenue up to 33% when used consistently!
Explore how you’d like your organization to be perceived, uncover opportunities for positioning and audience alignment, and understand how to unify your voice and tone across all digital touchpoints.
Learn More
Email Strategy Workshop
How to Make Every Email Matter
October 23 | 3:30-4:45pm ET
Email is consistently reported among the top drivers of engagement and revenue, offering a high impact for a low cost—but it’s all too easy to lose sight of the bigger picture.
Learn how to zoom out and explore strategies to make your emails more user-focused and your workflow more efficient.
Led by: Alison Goldberg, Senior Consultant, Email & Digital Marketing
