A: If you’re reading this, you should attend! Boot Camp 2024 is 100% focused on the arts—we recommend that all arts administrators, including fundraisers, marketers, executive and artistic leaders, and board members attend. If you’re looking to grow your marketing and leadership skills, this is the conference for you!

A: Your friends at Capacity Interactive! Capacity Interactive (CI) is the premier digital marketing consulting firm for the arts. We help clients engage audiences, build community and market smarter—see how we help organizations like yours and explore free industry resources.

A: Look, we might be biased—but the answer to this question is a resounding “yes.” And past attendees (your industry colleagues!) have said so, too. A few sentiments from 2023:

“The perfect conference for arts marketers.”

“Makes you excited to tackle your work with revived gusto.”

“The most inspiring days of the year.”

“The best conference in show biz.”

Why? Boot Camp is programmed by and FOR arts marketers and leaders—and it’s the only conference of its kind in the game. Our objective is to keep the arts alive and thriving by getting arts professionals the sessions, data, and inspiration they need to compete in the ever-evolving digital landscape. This means keeping tickets sold, performers on stage, and generations of bright-eyed arts lovers in our venues.

Read more on why Boot Camp matters.

A: A data geek after our own hearts! On the Why Boot Camp? page, we have a checklist of for next steps (scroll down to “Your Next Steps”). At a glance:

1. Surface the “Why Boot Camp?” letter to your director, along with your own arts story. 55% of consumers are more likely to remember a story than a list of facts.

2. Share the benefits of attending Boot Camp: ROI, exclusive digital insights, team growth, and an even deeper love for the arts (yes, really).

3. Share the love—our industry moves forward when we all move forward. Invite a friend to Boot Camp and keep marquees (and hearts!) shining bright.

A: When it comes to conference venues, The Times Center in NYC is simply the best—and has been most loved by past attendees for years. We’ve tried different venues, but The Times Center has proven to be the best home for hungry marketers to learn together (not to mention, it’s gorgeous).

And since we’re all digital marketing nerds here, let’s break down some numbers to (literally) set the scene:

✓ A striking 60-foot wide stage
✓ A 30-foot wide glass curtain
✓ 378 red velvet seats, filled with 378 industry friends

At Boot Camp, you’ll learn about the state of the arts in a venue that’s state-of-the-art.

Details on accessing the venue by mass transit or car are available on The Times Center website here.

The address is: 242 W 41st St, New York, NY 10036

Explore the space.

Can’t make it to NYC? That’s ok—as a hybrid conference, Boot Camp 2024 is also wherever you are! Register for a Livestream Pass to attend from the comfort of your desk.

A: You asked, we listened. In order to connect with as many arts professionals as possible and share critical strategies and new data as soon as they hit the stage, Boot Camp is in-person in New York City AND livestreamed so you can attend from anywhere.

No matter whether you attend in person or online, you will have access to session recordings for at least 3 months after the event!

A: Great question! Warm Up is an optional, add-on experience to the Boot Camp conference.

With Warm Up, you’ll partake in hands-on workshops with CI marketing leaders to help you take action on critical needs around Google Analytics 4, voice and tone, and email strategy—all while getting guidance tailored for your organization.

Warm Up requires a separate ticket from Boot Camp and takes place the day before the conference—October 23.

Learn more about Warm Up here.

A: Of course! Boot Camp will feature ASL interpretation, and session recordings will have closed captioning.

Presenters will also provide audible descriptions of visual components of presentations where possible.

Information about venue accessibility is available on The Times Center website.

If you have any questions about accessibility, don't hesitate to contact us at bootcamp@capacityinteractive.com.

A: Absolutely! CI helps arts organizations market smarter, and to do that, it’s absolutely critical that conference attendees get the most timely topics and actionable strategies—but the digital marketing landscape changes faster than you can say “data geek.” By releasing programming closer to Boot Camp, we ensure your conference experience is what past attendees call “100% relevant.”

A: To show our gratitude for teams and clients, we offer two discounts available any time of year! Take advantage of a group discount for registrations of 3+ folks from a single organization. If you’re a client, don’t miss out on our client discount.

If you've been considering becoming a CI client, maybe now is the time! Check out our services.

A: Digital Marketing Boot Camp for the Arts was started in 2011 by CI’s founder, Erik Gensler. It was born of a need for arts marketers to learn about and focus 100% on digital transformation at time when the digital landscape was changing at a pace so rapid it was leaving arts organizations behind.

The first Boot Camp conference had just 50 attendees and kicked off at Baryshnikov Arts Center with a surprise keynote by the father of permission marketing, Seth Godin. Boot Camp was created to level up marketers and respond to the most pressing changes in the digital realm, and has done so every year since in new ways, all while growing astronomically in scope, size, and focus.

Today, hundreds of arts administrators gather at Boot Camp from across the country and beyond to get geeky about every aspect of arts organizations. Attendees immerse themselves in topics like marketing; leadership, diversity, equity and inclusion; fundraising; AI; and more, from high-level inspiration sessions to strategic how-tos. Boot Camp is THE spot for arts leaders to knowledge-share, ask questions, and challenge the status quo—and, after evolving into a hybrid conference to be as accessible as possible to every organization, remains the only conference 100% focused on the arts.

From the first Boot Camp to 2024 and beyond, this conference is the premier professional development opportunity for arts administrators, bringing arts lovers together to connect and learn from each other as much as they learn from superstar industry speakers. Through this conference, our passion for the arts, and each other, we can do our part to ensure the arts live on for generations.

A: To keep things as simple as possible for every attendee, we accept payment via credit card.

A: So you want to attend Boot Camp (we don’t blame you!), but aren’t sure what things will look like for your organization in the fall? Breathe easy. It’s better to purchase early and make changes later than wait until the conference sells out.

That’s why we offer full refunds of any ticket on or before September 15. We will facilitate a transfer of your ticket to another member of your organization on or before October 11.

Please email bootcamp@capacityinteractive.com with additional questions or to request a refund or exchange!