Boot Camp 2024
digital tactics, human strategies
October 24 + 25 | New York City + Online
Warm Up: October 23 | New York City
powered by digital, sculpted by humans
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powered by digital, sculpted by humans •
An Arts nexus
This is THE place to be for arts administrators and leaders. As the only conference 100% focused on arts marketing, Boot Camp is where the arts and digital come together with industry-shaping sessions driven by data and a tight-knit community of arts leaders who love to share what they know—not to mention, they just get you. Where else can your passion for marketing strategy, devotion to ticket sales trends, and love of Balanchine show up in a single conversation—all before a night out in the greatest arts city in the world?
It doesn’t matter whether you’re new to the arts or a longtime leader. At Boot Camp 2024, you can soak up rare and precious face time, heartfelt conversations, and make lifelong connections with your fellow industry colleagues.
meet boot camp’s principle speakers
What You'll Get
Exclusively at Boot Camp
Two days of digital tactics, human connections, and total arts immersion.
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You’re a busy arts marketer—carving out time to truly unplug and be present with industry colleagues throughout the year is challenging. Let Boot Camp 2024 be your solution. Get ready to silence your notifications and amplify your attention. What you learn—and who you meet—will transform your work when you get back to your desk.
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Boot Camp is professional development specifically for arts leaders that you simply can’t find anywhere else. You’ll gain the latest insights from experts inside and outside the arts to help you reach (and exceed!) revenue goals, engage audiences, and stay ahead of the digital curve.
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Boot Camp was built to connect people. You’ll leave renewed by reconnecting with old friends, making new ones, and deepening ties with your very own teammates. Consider your arts marketing family expanded.
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It might not seem possible, but it’s true. Past attendees said it themselves: Boot Camp “makes you excited to tackle your work with revived gusto.” Is it the data-driven insights or the unmatched energy from the industry’s best and brightest in one room? You be the judge!
A Workout for Your Marketing
Take your Boot Camp experience to the next level with hands-on workshops led by CI marketing leaders.
you’re devoted to the arts.
boot camp is devoted to you.
As an arts marketer and leader, you devote yourself to filling your performance and exhibition halls with bright-eyed arts lovers. You work tirelessly year-round to connect with your community and share your love for the arts.
Now, it’s your turn to sink into a red velvet seat and immerse yourself in the thrills and chills as the house lights dim, energy explodes, and a powerhouse lineup takes center stage.
Boot Camp 2024 is YOUR opening night (x2!),
your how-has-it-so-long reunion with colleagues,
your wow-I-love-my-job,
and this-is-why-I-do-what-I-do moment.
Two days of lights, cameras, and actionable strategies await at Boot Camp. The best part?
You’ll have colleagues by your side, the arts in your heart, and your eyes on a thrilling marketing horizon.
![](https://images.squarespace-cdn.com/content/v1/609a93762f9a8c128460485b/fed72443-f5b9-463a-9a73-c68157f9026a/Erik-Jennifer_Zaslow_4660+-+2017.jpg)
Where You’ll Learn
📍The Times Center, NYC
Unforgettable sessions led by the industry’s brightest will ignite The Times Center stage in one of the biggest arts and cultural cities in the world, New York City.
And since we’re all digital marketing nerds here, let’s break down some numbers to (literally) set the scene:
✓ a striking 60-foot-wide stage
✓ a 30-foot wide glass curtain
✓ 378 velvet seats (filled with just as many future friends!)
At Boot Camp, you’ll learn about the state of the arts in a venue that’s state-of-the-art.